Website Revamp for Enhanced UX, Accessibility, and Lead Generation
How we transformed an outdated, non-compliant website into a modern, accessible, and lead-focused digital platform with optimized SEO, improved user journeys, and seamless CRM integration.
The Challenge
The client’s website was outdated, lacked creativity, and was failing to generate meaningful engagement or leads. Accessibility was poor, SEO was minimal, and the overall structure made navigation frustrating for users.
Technical Pain Points
- Non-compliance with ADA accessibility standards
- Minimal SEO optimization and poor search rankings
- Outdated UI/UX design with low readability
- Ineffective lead capture process without CRM integration
Business Impact
- Low user engagement and high bounce rates
- Missed opportunities for lead generation
- Poor visibility on search engines
- Inability to track and manage leads effectively
Critical Issues Summary
Our Solution
We implemented a complete website transformation focusing on accessibility, modern design, and conversion-driven architecture:
Key Transformation Areas
UI/UX Redesign & Content Architecture
Delivered custom Figma mockups for homepage, focus area pages, service overviews, and detail pages.Improved navigation flow and content discoverability.
ADA Compliance Implementation
Integrated SiteImprove to identify and resolve accessibility issues.Applied WCAG-compliant design and coding best practices.
CRM Integration for Lead Capture
Connected HubSpot CRM with custom lead forms.Enabled real-time lead capture and automated follow-ups.
SEO Optimization
Used Yoast SEO for on-page optimization.Updated meta tags, headings, and structured content for better indexing.
Technologies Used
Remarkable Results
