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Salesforce Fields: A Comprehensive Guide to Salesforce Fields

Salesforce is an effective platform that helps businesses enhance customer experiences, enhance processes, and boost growth in the dynamic field of customer relationship management (CRM). A key element is at the core of this digital transformation: Salesforce Fields. In this post, we will discuss their importance, customization, and Uses.

Getting to Know Salesforce Fields

Salesforce Fields: What Are They?

The basic components of data in the CRM system are Salesforce Fields. They work as a place to store various kinds of data, such as text, numbers, dates, and more. Moreover, if a record is a lead, contact, opportunity, or custom object, each field indicates a specific piece of information related to it.

Types of Salesforce Fields

Standard Fields

Pre-built data elements known as standard fields come with the Salesforce platform. These fields act as a platform for the storage of important  information related to records, including leads, opportunities, contacts, and accounts. Standard fields are present in every Salesforce instance, while custom fields are made according to specific company requirements.

  • Name: This standard field often appears in records like leads and contacts, allowing users to input the name of the individual or entity.
  • Owner: This field shows the ownership of the record and who created it.
  • Created Date and Time: Automatically tracks when a record is created, aiding in record-keeping.
  • Last Modified Date and Time: Captures when a record was last updated, aiding in tracking changes.

Following are the standard fields:

salesforce field

Custom Fields

Within Salesforce, custom fields are customized containers that let you collect, store, and manage data related to your company’s operations. These fields can be added to Standard objects like Accounts, Contacts, and opportunities according to your business needs.

  • Text Fields: Used to store plain text, short descriptions, or alphanumeric data along with the special characters up to 255.
  • Number Fields: Store numerical values, including integers, decimals, and currency up to 18 digits.
  • Currency Fields: Store monetary values, automatically formatted based on the user’s locale, and the maximum limit for entering values is 18.
  • Date Fields: Capture specific dates without a time component.
  • Date/Time Fields: Record both the date and time of an event.
  • Picklist Fields: Offer a set of predefined options for consistent data entry. The maximum that can be entered is 500 values.
  • Checkbox Fields: Store binary data such as true/false or yes/no responses.
  • Percent Fields: Capture percentages, often used for tracking progress or success rates, and can store up to 18 digit numeric values.
  • Phone Fields: Store phone numbers and support automatic formatting, and The maximum limit for entering digit is 40.
  • Email Fields: Capture email addresses and validate their format.
  • Text Area: This enables users to input 255 characters on different lines.
  • Text Area (Long): Users can input 131,072 characters on separate lines.
  • Text Area (Rich): Enables users to add hyperlinks, photos, and styled text. 131,072 characters maximum on individual lines.
  • URL Fields: Store website addresses and validate their format.
  • Formula Fields: Automatically calculate values based on predefined formulas. and it has  3,900 characters limit, including comments, spaces, and return characters.
  • Lookup Fields: Create relationships between objects to establish data connections. limit of 40 relationships on objects, and for master-Detail relationships, there is a limitation of 2.
  • Roll-Up Summary Fields: Summarize values from child records and display them at the parent record level. and The hard-coded limit for roll-up summary fields is 40 per object, and they cannot exceed this limit.

Following are the custom fields:

salesforce field

Chart of Limits for Fields and Objects:

salesforce field

Personalizing Fields in Salesforce

Tailoring Fields to Your Needs

Modifying Salesforce Fields according to the particular requirements of your business is one of its most amazing abilities. That’s how:

Creating Custom Fields

You can create custom fields in Salesforce according to your particular data requirements. Custom fields provide flexibility, allowing you to add a field for collecting specific information.

Field Dependencies

To ensure data relevance and accuracy, use field dependencies. Dependencies create a logical relationship between fields, and they control options that are available in other fields.

Optimal Methods for Successful Field Customization

  1. Plan Ahead: Clearly define what data you need to capture and how it aligns with your business goals.
  2. Stay Consistent: Standardize naming conventions to ensure clarity and ease of use.
  3. Limit Clutter: Avoid overwhelming your CRM with excessive fields; opt for quality over quantity.
  4. Regular Review: Periodically assess your fields’ relevance and usefulness to maintain an efficient system.

Limitations of Salesforce Fields

  1. Character Limits: Text fields and text area fields have maximum character limits for data storage. Consequently, data that exceeds these limits may undergo truncation.
  2. Picklist Value Limit: Picklist fields can only have a certain number of values. If you have a wide range of options, you might hit this limit.
  3. Storage Usage: Fields contribute to your organization’s data storage. Many fields or large text fields can increase your data storage usage.
  4. Indexing Limits: Index fields are use for efficient searching. However, there’s a limit to how many fields can be index on an object.
  5. Formula Field Complexity: Complex formulas in formula fields can slow down performance, especially during mass data operations.
  6. Roll-Up Summary Fields: Each object has a limit on the number of roll-up summary fields.
  7. Field Dependencies: While field dependencies are useful, there’s a limit to the number that can be set up per object.
  8. API and Integration Impact: APIs expose fields. Exercise caution regarding the quantity of fields you retrieve or update in a single API call.
  9. Page Layout Field Count: Further, each page layout can only display a certain number of fields. Consequently, having too many fields can clutter the user interface.
  10. Search and Reporting Performance: A high number of fields can slow down search and reporting operations.
  11. Validation Rules and Processes: The number of fields referenced in validation rules, workflows, and processes can impact system performance.
  12. Field-Level Security: Managing security settings for a large number of fields can become complex.
  13. Customization and Maintenance: Numerous fields make long-term customization and maintenance more challenging.
  14. Governor Limits: Governor limits, though not field-specific, indirectly affect fields. They ensure fair resource allocation and might restrict the total number of fields.
  15. External ID: There are restrictions on the quantity of fields that can be assign as external IDs.
  16. Email Field Limit: Only a certain number of fields can be assign as a email fields for email-related functionalities.
  17. Encrypted Fields: The number of fields that can be encrypted for data security is limited.


In today’s business environment, data is a strategic asset. Salesforce fields allow organizations to not only collect data but also grow and transform. After knowing salesforce fields, Businesses can achieve success by improving their relationships with customers, improving efficiency, and making data-driven decisions.

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